![]() ![]() So, how do you go about constructing a story? There are some easy steps to follow to get started. (And over here at Camp Dragonfly, we are always reminding ourselves of this and work to make more meaningful connections with our intended audience.) Maya Angelou once said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” And what’s the best way to make people feel? By telling a compelling story. The research we did to write The Dragonfly Effect showed us that the power of a story is a profound one: it can help you connect with and move your audience, and make your material more memorable. Why do we do that? How is it that we such expert story consumers that we can confidently walk out of a movie after only a few minutes, but we often fail to recognize both the importance of a good story and the weakness of our own approaches to communication when it’s our turn on the stage? What happens if we move beyond business-as-usual, and start building content that is engaging and powerful, by harnessing the energy of the well-told story? We may even build presentations that we ourselves wouldn’t want to sit through. Yet most of us are used to the business-as-usual approach to communicating ideas, looking at the umpteenth Powerpoint bullet list or Word document. Stories are the way to reach out to people and emotionally connect. Our appetite for stories is a reflection of the basic human need to understand patterns of life - not merely as an intellectual exercise but as a personal, emotional experience. ![]() They are what move us, make us feel alive, and inspire us. ![]() Want to make a point or raise an issue? Tell a story. They delight, enchant, touch, teach, recall, inspire, motivate, challenge. Storytelling is the most powerful way to put ideas into the world today. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |